The Paris Men's Fashion Week Spring 2027 showcases a diverse array of emerging brands, each with its own unique story and aesthetic. From the vibrant club culture-inspired Hyacyn to the sartorial pride of LAD/, these labels are making waves in the fashion industry. Here's a closer look at some of the ones to watch:
Hyacyn
Hyacyn is a brand born out of the creative mind of Tobias Ulmer, who found inspiration in the midst of the pandemic. He took up needle and thread to alter sneakers, creating a viral sensation that led to the launch of the brand. With roots in club culture and a nod to his childhood nickname, Hyacyn embraces the 'punk electro avant-garde' universe. Ulmer's work focuses on cut and volume, playing with silhouettes and proportions. For Spring 2027, he draws inspiration from his youth in Berlin and New York, showcasing a greater focus on suiting and a collaboration with a London shoe brand. The brand's debut in Paris is set for June 26 at 6:26 p.m., a playful nod to Ulmer's visual aesthetics.
LAD/
LAD/ is the brainchild of Ladislas Mande, who sought to reconnect with his roots in Kinshasa, Democratic Republic of Congo. His collection, titled 'Kin La Belle', is a love letter to the city's sartorial pride of the 1980s. Mande's journey began with the opening of the Blank Canvas store in Texas, showcasing Japanese labels. However, setbacks led him to step away from fashion. He returned with LAD/, a label built on soft tailoring and Japanese deadstock textiles. The name is a play on his own, with a nod to British English slang. Mande's vision includes a womenswear line and a flagship store in Paris.
Paz
Paz, a Los Angeles-based label, promises a unique approach to fashion. The brand's designer, who wishes to remain anonymous, emphasizes the importance of the work standing on its own rather than the person behind it. Paz aims to create garments that are lived in, fought in, and passed down, using materials chosen to outlast the wearer. The inaugural collection, produced in Milan, blends tailoring, utility, and protective forms. The designer's background in observing people's repeated wear and the meaning objects gain with age has shaped Paz's philosophy.
Song for the Mute
Song for the Mute, founded by Melvin Tanaya and Lyna Ty, is an Australian fashion brand with a sibling-like bond at its core. The duo's creative journey began in primary school and has since grown into a successful label. Their classicism, skewed by an impish eye for finishings and textures, has caught the attention of global stockists. Song for the Mute has collaborated with Adidas Originals and Birkenstock, expanding its universe. The brand's T-shirts, shirts, pants, and jackets cater to a wide range of prices, with a focus on quality and craftsmanship.
Rescha
Rescha, founded by Charlotte Chowdhury, is a brand born from the designer's experience of feeling suspended between two cultures. Chowdhury embraces the in-between state as a place of power and expression. Her hybrid aesthetic blends unexpected fabric pairings, rich craft techniques, and fluid styling, bridging the gap between East and West, and masculine and feminine. The Spring 2027 collection draws inspiration from figures like fabric historian Krishna Riboud. Rescha's show at Musée Guimet is designed to be a contemplative interlude, with men's wear accounting for 40% of the clientele.
